![](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099523008-NSEVAG4LAGAXYPZSPCFU/Tailored+Fit+Mock+Up.png)
Tailored Fit
A design team collaboration to create a process and style guide for client’s branding and marketing for clothing business.
![Mockup](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688101373787-IUWECO5BP37XB0CLVGOQ/Tailored+Fit+Mock+up.png)
Mockup
![Getting to know the Client](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099589913-719CPA4866W7PCC3SFB8/Tailored+Fit+notes.png)
Getting to know the Client
My team and I sat down with the client to learn more about their background and business in order to properly research and understand how to approach designing her clothing brand.
![Logo](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099610248-ML4I5ZHUKKW7XRVFD86K/Tailored+Fit+logo.png)
Logo
Designed a logo that best represented Tailored Fit’s goals while giving personal identity that reflect on what the client requested.
![Branding Items](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099642596-CKHB1DGMHNNAPODP34S3/Tailored+Fit+stuff.png)
Branding Items
Made mockups that show how the Tailored Fit branding will be applied to clothing, tags, packaging, and more.
![Online Mockup](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099653331-C7BRIIM33T38AXFM2HE8/Tailored+Fit+website.png)
Online Mockup
We made a mock website to recommend for the client that is easily accessible to use for children and parent audiences.
![Final Product](https://images.squarespace-cdn.com/content/v1/59e56c0c7131a52beea19d24/1688099677298-LRH7QTI9S5FCYMAZUQMD/Tailored+Fit+Mock+up.png)
Final Product
Created a style and process guide book that describe the rules and guidelines on how to brand and market Tailored Fit.