Olympics 2036

Researched the country and sketched visuals that best represented Madrid.

Created three logos from my sketches that I felt best embodied Madrid at the time.

I was not confident in the initial logos so I went back to researching and found a new identity based on Picasso’s art.

Sketched a new logo and icons to represent sporting events that would be there. The finalized logo and sport event icons. They are themed around Picasso’s contour line art.

Mockups of event badges and tickets for athletes and events.